ASMARS
ASMARS
ASMR videos have been a popular way for people to treat themselves as a way to relax. So we wanted to show how deliciously rewarding a Mars Bar is by triggering consumer’s senses with our own unique version of ASMR that’s ownable to the brand.
Fall 2022
“ASMARS” :15 OLV
“Big Three” :06 OLV
“Caramel” :06 OLV
Agency – The&Partnership (Toronto and New York)
Group Creative Director – Justin Roth
Art Director – Samantha Melo
Copywriter – Amelia Pley
Producer – Frances Smith
Production – frankie
Executive Producer – Katie Christensen
Producer – Mollie Rolfe
Director – Dylan Pun
Editor – Dylan Pun
Director of Photography – Jorge Vasconez
Colour + Post – Bad Hombres
Post Producer – Sang-thanh Nguyen
Colourist – Patrick Follis
Sound – TA2 Sound + Music
Producer – Christine Leslie
Sound Mixer – Adam Parsons
Casting – Mann Casting
Casting Director – Steve Mann, Sarah Sheps
Wardrobe – Heidi Frontel
Hair + Make-up – Alison Sharp
Food Stylist – Jenny Sisko
© Samantha Melo
