HUDDLE WITH YOUR HOME TEAM
HUDDLE WITH YOUR HOME TEAM
Most Canadian football fans prefer to watch the game by themselves than with others. To help inspire fans to get together at kickoff, M&M’s and the NFL teamed up to show that watching the game is always better together, no matter how you like to watch.
Fall 2023
NFL web skin takeover
Agency – The&Partnership (Toronto, New York, and London)
Executive Creative Director – Justin Roth
Creative Director – James Fernandes
Art Director – Samantha Melo
Copywriter – Amelia Pley
Producer – Georgia Evert
Content Producer – Dillon Palmer
Assistant Producer – Lakhbir Tari
Project Manager – Evie Ungemuth
Executive Producer – Ian Harland
CGI – Tag Collective Arts
Post-Production – Smoke & Mirrors
UX Designer – Lula Napiorkowski
© Samantha Melo