REFER A FRIEND

The TELUS Refer a friend program was in need of a refresh and a more comprehensive customer journey. We created 18 trigger emails and a fun social stories video for customers to make that journey a smooth one. The result? We reached 10% of the years’ program target in record timing, with total activations surpassing 2019 results, both monthly and quarterly.

Spring 2019

Agency – Cossette
Creative Directors – Jesse Smith, Steph Simms
Art Director – Samantha Melo
Copywriter – Amelia Pley

Motion Designer – Jason DeMelo
Production – Hogarth Worldwide

© Samantha Melo